Third in an ongoing series of excerpts from Victoria Finlay’s book: Color: A Natural History of the Palette

Brown is in a curious nonposition in terms of color hierarchy. It is certainly a color ­— more so that black is, or white — but like pink it has no place in the spectrum. It was, however, the need to distinguish specifically between different brown colors which lead to the world’s first colorimeter. Joseph Lovibond was an Englishman who will be remembered for two things: his pioneering work… READ MORE.

A few months ago we secured the website buildingproductmarketing.net in our efforts to continue increasing organic relevancy for our expertise as designers and consultants for manufacturers of building products. My continued promotional and marketing efforting (yep, just add “ing” and you get a verb) has revealed some interesting players in the building products / marketing arena. One of them is Chusid Associates. Chusid’s website home page states: (They) “improve the quality of the built environment by identifying and promoting building products that redefine best industry practices.… READ MORE.

Crowdsourcing is a new flavor of Gutenberg’s moveable type, Niépce’s first photograph, Sholes typewriter and Wozniak’s and Jobs’ first computer that appealed to creative pratictioners. For many graphic designers crowdsourcing is perceived as a commoditization of the creative process that excludes the practicing professional and relegates the power to two parties: the client-purchaser and novices.

Crowdsourcing is a model where seekers of creative work present their needs and ask the creative industry to submit finished concepts to be judged by the buyer who, upon selection from many submissions, awards (some… READ MORE.

Before and After images are great aren’t they? It’s so easy to understand their transcendent appeal. In third grade I remember our first cursive handwriting attempts that lined the classroom wall in September and by mid-May, our handwriting transformed, side-by-side comparisons on that very wall. Progress is easy to spot isn’t it?

In 1997 our first specification binder redesign was for a stone veneer manufacturer. Our research revealed an inexplicable amount of vinyl silkscreened binders with a confusing array of disparate components inside. Why? Doesn’t this important sales tool warrant… READ MORE.